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The Power of Sales and Marketing Alignment

Effective inbound selling and demand generation is a company-wide effort and requires tight alignment between Sales and Marketing. By aligning these two revenue powerhouses you’ll see more sales, a higher quality of lead and ultimately more revenue for your company.

More Time Selling & Less Time Prospecting

  • Reduce the time spent prospecting cold leads and accounts. 
  • Create valuable content and digital experience that generate warm, qualified leads.
  • Automate your lead management process.

Build Awareness and Generate Demand

  • Build awareness with new prospects and companies. 
  • Increase sales demand for products or services through multiple channels. 
  • Have a holistic go-to market strategy to generate consistent revenue.

Prioritize the Right Leads

  • Prioritize the right leads; nurture those not ready. 
  • Use data and AI to identify the best leads. 
  • Support sales and marketing with insightful data to optimize and repeat successful programs.

Diversify Your Lead Channels

  • Increase leads from digital channels including Organic, Social, Email and Paid Search. 
  • Know the exact ROI of your marketing efforts through advanced reporting. 
  • Rest easy knowing multiple lead channels are driving revenue for your business.
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How We Do It

Inbound marketing is designed to attract, convert and engage prospects through your sales funnel to drive more revenue for your business. The strategy focuses on digital marketing and centers around high-quality content generation

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Search Engine Optimization

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Paid Advertising

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Email Marketing & Nurture Campaigns

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Account Based Marketing

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Content Creation

Why Set 2 Close?

We use a proven formula to supercharge revenue operations by combining technology, sales & marketing processes and sales team optimization.

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Sales + Marketing + Technology = Results

kien
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We have been working with Set2Close for the last 2 years and the impact has been immense! We've grown our ARR 40% to $6 Million in our first 8 months working with them!

Kien Tran

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Working with Set 2 Close was a fantastic experience. They were able to help us seamlessly transition from Salesforce to HubSpot. We needed all of our CRM contacts moved over and they also helped us with setting up lists and dependencies. Such a great group to work with and I highly recommend their team. Great customer service.

Bob Ale-Ebrahim

theos koffass
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Jordon & set2close have helped me with sales process, team development and growing my business for many years. They have helped increase my opportunities to bid on and win new jobs and build a team to perform at the highest levels. They are highly responsive and go the extra mile to make sure they deliver on their promises.

Theo Koffas

lori
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I have been working with Jordon for the past year. Jordon goes above and beyond always! He is continually looking for ways to help me be successful and provides me with strategies, resources and support. His knowledge, experience and success in marketing makes him a great coach and mentor!

Lori Field

Brian Alcorn

Biocybernaut Institute

Get started on the path to unchartered revenue in three easy steps

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Book a Discovery Call

Discover how we can deliver supercharged results for your company.

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Sales Audit

Get a free look under the hood of your organization from world class experts with zero obligation.

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Proposal

Our team will craft a step by step outline that will propel you towards your business goals.

Frequent Questions

  • What is inbound marketing and how does it work?

    Inbound marketing is a customer-centric approach that focuses on attracting potential customers through relevant and helpful content. It works by creating valuable experiences tailored to a target audience's needs and interests, which in turn helps to build trust and credibility. The process typically involves creating and distributing content through channels like blogs, social media, and SEO to attract, engage, and convert prospects into customers.

  • How does inbound marketing differ from traditional marketing

    Inbound marketing is different from traditional marketing because it focuses on attracting customers by providing value and building relationships, rather than interrupting them with advertisements or promotions. Traditional marketing often relies on outbound tactics such as cold calling, direct mail, and print ads, whereas inbound marketing uses content marketing, social media, and SEO to draw in potential customers.

  • What are the key components of a successful inbound marketing strategy?

    The key components of a successful inbound marketing strategy include:

     

    1. Creating high-quality, relevant content
    2. Optimizing content for search engines (SEO)
    3. Promoting content through social media and other digital channels
    4. Utilizing email marketing to engage and nurture leads
    5. Implementing lead generation and conversion strategies
    6. Analyzing and measuring campaign performance
  • What is Account-Based Marketing?

    ABM is a strategic approach to B2B marketing where a company targets high-value accounts with personalized campaigns. Instead of casting a wide net, ABM focuses on specific accounts, creating tailored content and messaging to engage key decision-makers and drive higher conversion rates.

  • Do you develop AI sales tools?

    Yes! We develop customer AI sales agents and also have some pre-built agents for prospect research, job application scoring, and more!

  • Can you optimize or migrate my CRM?

    Yes, all of the above! As a HubSpot Platinum Partner, we do Salesforce to HubSpot migrations, implementation, as well as optimization services. We focus on enhancing your CRM's functionality, improving automation, and ensuring alignment with business goals. These services help businesses fully leverage HubSpot's capabilities for marketing, sales, and customer service.

  • Who do you typically work with?

    We work with primarily B2B companies. The industries within the B2B sect does vary, we've worked with everyone from distribution and manufacturing to SAAS to professional services and everything in between.

  • What kind of results can I expect?

    Our programs end goal is always to increase revenue for your company. Everything we do focuses on three key factors within your companies sales program:

    1. Sales efficiency to increase booking to close
    2. Team collaboration & individual skill development for increased performance/output.
    3. Advanced sales processes that prioritize the buyer for more effective closing rates.