Fill Your Pipeline With Qualified Leads
Generate consistent demand for your products and services from your ideal customers with inbound marketing.
The Power of Sales and Marketing Alignment
Effective inbound marketing is a company-wide effort and requires tight alignment between Sales and Marketing. By aligning these two revenue powerhouses you’ll see more sales, a higher quality of lead and ultimately more revenue for your company.
More Time Selling & Less Time Prospecting
- Reduce the time spent prospecting cold leads and accounts.
- Create valuable content and digital experience that generate warm, qualified leads.
Build Awareness and Generate Demand
- Build awareness with new prospects and companies.
- Increase sales demand for products or services through multiple channels.
- Have a holistic go-to market strategy to generate consistent revenue.
Prioritize the Right Leads
- Prioritize the right leads; nurture those not ready.
- Use data and AI to identify the best leads.
- Support sales and marketing with insightful data to optimize and repeat successful programs.
Diversify Your Lead Channels
- Increase leads from digital channels including Organic, Social, Email and Paid Search.
- Know the exact ROI of your marketing efforts through advanced reporting.
- Rest easy knowing multiple lead channels are driving revenue for your business.
How We Do It
Inbound marketing is designed to attract, convert and engage prospects through your sales funnel to drive more revenue for your business. The strategy focuses on digital marketing and centers around high-quality content generation.
- Search Engine Optimization
- Paid Advertising
- Email Marketing & Nurture Campaigns
- Account Based Marketing
- Content Creation
Why Set 2 Close?
We use a proven formula to supercharge revenue operations by combining technology, sales & marketing processes and sales team optimization.
Sales + Marketing + Technology = Results
Get started on the path to unchartered revenue in three easy steps:
1. Book a Discovery Call
2. Marketing Audit
What is inbound marketing and how does it work?
How does inbound marketing differ from traditional marketing
Inbound marketing is different from traditional marketing because it focuses on attracting customers by providing value and building relationships, rather than interrupting them with advertisements or promotions. Traditional marketing often relies on outbound tactics such as cold calling, direct mail, and print ads, whereas inbound marketing uses content marketing, social media, and SEO to draw in potential customers.
What are the key components of a successful inbound marketing strategy?
The key components of a successful inbound marketing strategy include:
- Creating high-quality, relevant content
- Optimizing content for search engines (SEO)
- Promoting content through social media and other digital channels
- Utilizing email marketing to engage and nurture leads
- Implementing lead generation and conversion strategies
- Analyzing and measuring campaign performance
How can I create compelling content for inbound marketing?
To create compelling content for inbound marketing:
- Identify your target audience and their pain points
- Develop a content strategy that addresses their needs and interests
- Write in a clear, engaging, and informative style
- Use different content formats, such as blog posts, videos, infographics, and ebooks
- Incorporate storytelling and real-life examples
- Update and repurpose existing content
What are the best SEO practices for inbound marketing?
Best practices for SEO in inbound marketing include:
- Conducting keyword research to target relevant search queries
- Optimizing on-page elements, such as title tags, meta descriptions, and header tags
- Creating high-quality, relevant, and shareable content
- Building a strong internal and external link profile
- Ensuring your website is mobile-friendly and has fast loading times
- Regularly monitoring and analyzing SEO performance
How can I optimize my website for lead generation?
To optimize your website for lead generation:
- Ensure clear and concise messaging that communicates your value proposition
- Create user-friendly and intuitive website navigation
- Offer valuable content and resources that encourage visitors to provide their contact information
- Implement calls-to-action (CTAs) and landing pages to capture leads
- Use A/B testing to optimize forms, CTAs, and other elements
- Utilize tracking and analytics tools to monitor performance
How can I use social media to generate leads and improve my inbound marketing efforts?
Using social media for lead generation and inbound marketing involves:
- Identifying the most relevant social platforms for your target audience
- Sharing valuable and engaging content consistently
- Interacting with followers and participating in industry-related conversations
- Utilizing social media advertising to reach a larger audience
- Encouraging user-generated content and testimonials
- Tracking social media performance and adjusting your strategy accordingly
What are the most effective lead generation tactics for B2B businesses?
Effective lead generation tactics for B2B and B2C businesses include:
- Content marketing (e.g., blog posts, ebooks, webinars)
- SEO and PPC advertising
- Social media marketing and advertising
- Email marketing campaigns