Novamen Increases Lead Generation by 60%

Name

Novamen

Industry

hemical Manufacturing & Distribution

Services

CRM Development
Sales Team Recruitment
Sales Team Coaching
Strategy & Process

Location

Lacombe, Alberta, Canada

The Challenge

Outdated & inefficient sales program

Unclear direction for growth

Poor CRM functionality

Lack of Training Structure

Novamen possessed a legacy of quality service and a loyal customer base but were struggling to innovate their sales to a modern level. Their team did not use a CRM consistently and the management team did not have the formal processes and systems that they needed to implement the CRM effectively.

The Results

60%

Increase in Lead Generation

+40%

Increase In Revenue Within 10 Months

+25%

Revenue Increase With In Accounts

The Solution that Increased Monthly Revenue By 40%

Step 1:

1. Market Research

We developed a range of market research and documentation around our findings. Enabling our team to build a strategy off of that foundation.

Step 2:

2. Sales Process Development

We developed an in depth 20 page sales playbook that addressed the need for structure. This book highlighted the exact sales processes needed to effectively train their current and future team.

Step 3:

3. Sales Management & Team Coaching

Our industry experts spent weekly time with Novamen's sales staff in a group and 1 on 1 setting to support the team in adapting to their new CRM implementation, refine their sales skills and identify further revenue generating opportunities.

Step 4:

4. CRM Development

A fully integrated CRM system was implemented by our team providing integrations across contact communications, lead flow, lead nurturing, live data reporting and more.