Novamen Increases Lead Generation by 60%





  • CRM Development
  • Sales Team Coaching
  • Sales Team Recruitment
  • Strategy & Process


  • Lacombe, Alberta, Canada


  • Chemical Manufacturing & Distribution

The Challenge

Outdated & inefficient sales program
Unclear direction for growth
Poor CRM functionality
Lack of Training Structure

Novamen possessed a legacy of quality service and a loyal customer base but were struggling to innovate their sales to a modern level. Their team did not use a CRM consistently and the management team did not have the formal processes and systems that they needed to implement the CRM effectively.  

novamockup case study

The Results


Increase in Lead Generation


Increase In Revenue Within 10 Months


Revenue Increase With In Accounts

The Solution that Increased Monthly Revenue By 40%

Step 2:

2. Sales Process Development

We developed an in depth 20 page sales playbook that addressed the need for structure. This book highlighted the exact sales processes needed to effectively train their current and future team. 
Step 1:

1. Market Research

We developed a range of market research and documentation around our findings. Enabling our team to build a strategy off of that foundation. 
Step 4:

4. CRM Development

A fully integrated CRM system was implemented by our team providing integrations across contact communications, lead flow, lead nurturing, live data reporting and more.
Step 3:

3. Sales Management & Team Coaching

Our industry experts spent weekly time with Novamen's  sales staff in a group and 1 on 1 setting to support the team in adapting to their new CRM implementation, refine their sales skills and identify further revenue generating opportunities.

A top-ranked sales company in Canada

image 1 (1)


"They were honest, professional, and full of energy and integrity."
Darren Lamothe - Novamen CEO

Experience It For Yourself

Set 2 Close helps business owners, sales & operations executives and their teams get the most out of their revenue operations processes. By combining our holistic B2B sales strategies with customized CRM development, Inbound marketing and Customer Success services, our clients gain the boost in sales productivity and efficiency they need to increase company revenues.
®Copyright 2023 Set2Close