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Introduction to Service Hub

HubSpot's Service Hub is both a service automation platform and customer relationship management platform (CRM) designed to help your business provide wonderful service experiences to your customers. 

HubSpot’s Service Hub is the single most important piece of technology in your service team’s stack. When it’s set up correctly and properly maintained, it becomes the underpinnings of making your customers feel like VIPs. 

But, if Service Hub is set up poorly, it ends up causing poor customer experiences and missed responses. That is why it is critical that you have an implementation partner, like Set 2 Close, who understands the platform, inside and out, and can help you customize it to fit your specific needs.

Migrating from another platform? 

Check out our guides on migrating from Salesforce, Pipedrive and Microsoft Dynamics

Onboarding vs. Implementation

Onboarding is a stock setup of out-of-the-box features and some training for how to use the software.

Implementation involves customizing HubSpot to fit your business. That means creating custom properties, custom objects, service automation, and more that are specific to how your business operates.

It is the difference between spending months, if not years, customizing a new, unfamiliar system on your own vs. hitting the ground running because an expert already did it for you.

Effective technology starts with implementation.

80% of marketing and sales professionals that had smooth implementations report that their technology is extremely effective at helping them achieve their goals.

Our Implementation Process

01. Solutions Design

 

At Set2Close, we begin every implementation with a meticulous discovery and design phase. This critical step involves collaborating closely with your key stakeholders to gain a comprehensive understanding of your business, objectives, and the vision you have for your HubSpot platform. Through these in-depth interviews, we ensure that your specific requirements are not only feasible but also aligned with optimal outcomes.. Then we build a gantt chart showing your project timeline and deliverables. 

02. Account Setup

 

Once your Solutions Design phase concludes, Set2Close equips you with a dedicated team of experts specializing in seamless migrations and robust implementations. Our team ensures your HubSpot setup is meticulously configured, unlocking the full potential of its features while guaranteeing no critical detail is overlooked during the initial setup process.

Your account setup includes:

 

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Creating users & teams

Giving everyone the right access and permissions

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Configuring your service pipelines

Including stages and required fields

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Migrating and auditing support documentation

For snippets, guides, and knowledge base

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Calendar and email integrations

For automated activity capture and two-click meeting scheduling

03. Custom Data Setup/Migration

 

HubSpot’s default data structure of contacts, companies, and deals is not one-size fits all. Luckily, HubSpot allows us to do so much more. We will ensure that any data that you need to bring over, has a home in HubSpot.

Your data migration could include: 

 

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Custom properties

To keep track of business critical information that doesn’t fit in default properties

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Custom objects

Like memberships, products, subscriptions, events, and more.

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Associations

To show relationships between objects, and label those relationships

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Funnel stages

To reflect the different stages your customers flow through during the buying process

Data Dangers!

45% of HubSpot users report that data migration was their top challenge during implementation.

04. Integration

 

When managing a complex technology stack, ensuring seamless data flow between systems is essential for streamlined operations and actionable insights. At Set2Close, we specialize in connecting your platforms to create a unified, integrated ecosystem

 

Billing & ERP

To connect customer, order, and payments data to your service experience

External CRM

Like Salesforce, if you don't use HubSpot's CRM

Field service

Like Servicenow, Zuper, or other mobile field service solutions

Custom integrations

We can develop an integration for any platform, including your own products.

05. Knowledge Base & Support

 

Our team will migrate your existing knowledge base and support documentation into HubSpot’s solutions so you can manage everything in one place and ensure your customer experience is never disrupted. 

We will help you migrate:

 

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Email templates & snippets

Either automated or 1-1 communications and shorthand snippets to ensure fast and accurate support is delivered to your customers

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Knowledge base articles

With re-directs from the old pages, so you don’t lose traffic or have floating links

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Product guides and one-pagers

So you can track which assets your customers use, and where there might be gaps

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Workflows

To ensure nothing falls through the cracks with automated processes

06. Custom Reporting

 

If you can’t measure something, you can’t improve it. We will build custom reports and dashboards that will keep your team informed and show progress toward your goals. 

 

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SLA Management

To ensure you’re responding to your customers in a timely manner

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Capacity & time to resolve

To know if you need to hire more support reps, automate more of your processes, or redistribute the load to ensure a wonderful customer experience

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NPS & CSAT

To see if your support efforts are resulting in delighted customers

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Custom reporting

Have a metric that’s non-standard or not out-of-the box? We can help you measure it.

07. Training & Enablement

 

At Set2Close, we ensure your team isn’t just aware of what’s been set up but is empowered to leverage it effectively. From walking you through each feature to aligning expectations and demonstrating functionality, we guarantee clarity and confidence every step of the way.

 

Expert trainers

Who are aligned with your goals and available to you throughout the project

Specialized sessions

For your user-groups, so they get relevant training based on their roles

Hands-on exercises

Designed to let your team practice what they will be doing in the system

Documentation

Provided for your team to reference and for onboarding new employees

Let me know if you’d like more specific details about how it works!

Get started on the path to unchartered revenue in three easy steps

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Book a Discovery Call

Discover how we can deliver supercharged results for your company.

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Sales Audit

Get a free look under the hood of your organization from world class experts with zero obligation.

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Proposal

Our team will craft a step by step outline that will propel you towards your business goals.

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