Account Based Marketing

Targeted marketing at the highest degree. Maximize ad spend and increase conversions.


Personalized and Targeted Campaigns

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Target specific high-value accounts with personalized campaigns designed to build stronger customer relationships and increase sales conversions. By prioritizing key accounts that share specific targeted insights and aligning marketing and sales efforts, ABM solves the challenges of scattered resources, low ROI, and outdated metrics, ultimately driving business growth and improving overall marketing efficiency.
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Enhanced Customer Engagement

Personalize your campaigns to speak to your prospects specific pain points and needs.
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Efficient resource allocation

Only spend ad dollars on key accounts instead of yelling into the crowd. This will lead to cost-effective growth.
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Faster Sales Cycles

More effective prospect communication resulting in quicker deal closures. 

Our Framework

Account based marketing works similar to inbound marketing, only ABM revolves around creating campaigns that speak directly to specific companies and the people within that organization.


Define your ideal customer profile (ICP) and use data-driven insights to choose high-value accounts that align.


Create personalized content and campaigns using the appropriate marketing channels. (Email, Social Ads, PPC, Direct Outreach, etc).


Monitor progress, track engagement, and optimize campaigns as needed. Utilize the best intent data possible.


Improve revenues and reduce operational stress by narrowing down the niche and value proposition to find efficiencies across your acquisition strategies.

A top-ranked sales company in Canada

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"Set 2 Close structured a concise plan, communicated the progress consistently, and was always accessible."
Brian Shumate
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"They weren't trying to force us down a pathway that worked best for them."
Joel Edwards
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"Set 2 Close empowers, enables, and breeds successful outcomes."
Andrew Crawford
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"It's not a surprise recruiting sales talent, managing, and setting them up for success. They did it effortlessly for us."
Alexander Ivanov
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"It felt like working with good friends while also working towards goals effectively."
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"They were honest, professional, and full of energy and integrity."
Darren Lamothe
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"Their personalities were aligned with ours. They were motivated people who would stop at nothing to achieve the goal."
Jonathan Sturgeon

Frequent Questions

What is inbound marketing and how does it work?

Inbound marketing is a customer-centric approach that focuses on attracting potential customers through relevant and helpful content. It works by creating valuable experiences tailored to a target audience's needs and interests, which in turn helps to build trust and credibility. The process typically involves creating and distributing content through channels like blogs, social media, and SEO to attract, engage, and convert prospects into customers.

How does inbound marketing differ from traditional marketing?

Inbound marketing is different from traditional marketing because it focuses on attracting customers by providing value and building relationships, rather than interrupting them with advertisements or promotions. Traditional marketing often relies on outbound tactics such as cold calling, direct mail, and print ads, whereas inbound marketing uses content marketing, social media, and SEO to draw in potential customers.

What are the key components of a successful inbound marketing strategy?

The key components of a successful inbound marketing strategy include:

  1. Creating high-quality, relevant content
  2. Optimizing content for search engines (SEO)
  3. Promoting content through social media and other digital channels
  4. Utilizing email marketing to engage and nurture leads
  5. Implementing lead generation and conversion strategies
  6. Analyzing and measuring campaign performance

How can I create compelling content for inbound marketing?

To create compelling content for inbound marketing:

  1. Identify your target audience and their pain points
  2. Develop a content strategy that addresses their needs and interests
  3. Write in a clear, engaging, and informative style
  4. Use different content formats, such as blog posts, videos, infographics, and ebooks
  5. Incorporate storytelling and real-life examples
  6. Update and repurpose existing content

What are the best practices for SEO in inbound marketing?

Best practices for SEO in inbound marketing include:

  1. Conducting keyword research to target relevant search queries
  2. Optimizing on-page elements, such as title tags, meta descriptions, and header tags
  3. Creating high-quality, relevant, and shareable content
  4. Building a strong internal and external link profile
  5. Ensuring your website is mobile-friendly and has fast loading times
  6. Regularly monitoring and analyzing SEO performance

How can I optimize my website for lead generation

To optimize your website for lead generation:

  1. Ensure clear and concise messaging that communicates your value proposition
  2. Create user-friendly and intuitive website navigation
  3. Offer valuable content and resources that encourage visitors to provide their contact information
  4. Implement calls-to-action (CTAs) and landing pages to capture leads
  5. Use A/B testing to optimize forms, CTAs, and other elements
  6. Utilize tracking and analytics tools to monitor performance

How can I use social media to generate leads and improve my inbound marketing efforts?

Using social media for lead generation and inbound marketing involves:

  1. Identifying the most relevant social platforms for your target audience
  2. Sharing valuable and engaging content consistently
  3. Interacting with followers and participating in industry-related conversations
  4. Utilizing social media advertising to reach a larger audience
  5. Encouraging user-generated content and testimonials
  6. Tracking social media performance and adjusting your strategy accordingly

What are the most effective lead generation tactics for B2B businesses?

Effective lead generation tactics for B2B and B2C businesses include:

  1. Content marketing (e.g., blog posts, ebooks, webinars)
  2. SEO and PPC advertising
  3. Social media marketing and advertising
  4. Email marketing campaigns
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Want To Learn More?

Set 2 Close helps business owners, sales & operations executives and their teams get the most out of their revenue operations processes. By combining our holistic B2B sales strategies with customized CRM development, Inbound marketing and Customer Success services, our clients gain the boost in sales productivity and efficiency they need to increase company revenues.
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