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Introduction to Marketing Hub

HubSpot’s Marketing Hub stands as both a marketing automation platform (MAP) and a CRM powerhouse, purpose-built to drive measurable business growth. When implemented with precision, this tool transforms your marketing operations into a high-performance engine, enabling your team to exceed their goals seamlessly.

At Set2Close, we know that a poorly configured Marketing Hub can feel more like an anchor, weighing down your marketing efforts and stalling progress. That’s why our expertise as HubSpot’s fastest-growing Platinum Partner makes us the ideal partner to help you unlock its full potential. By tailoring the platform to your unique business needs, we ensure that your Marketing Hub isn’t just a tool—it’s a strategic advantage that fuels consistent, scalable growth.. 

Migrating from another platform? 

Check out our guides on migrating from Salesforce, Pipedrive and Microsoft Dynamics

Onboarding versus Implementation

Onboarding is a stock setup of out-of-the-box features and some training for how to use the software. We provide free, guided, and full-service onboarding.

Implementation involves customizing HubSpot to fit your business. That means creating custom properties, custom objects, funnel automation, and more that are specific to how your business operates.

It is the difference between spending months, or years, customizing a new, unfamiliar system on your own vs. hitting the ground running because an expert already did it for you. Selecting the wrong partner or attempting to do it in-house can lead to hundred's of hours digging out of a hole.

Effective technology starts with implementation.

80% of marketing and sales professionals that had smooth implementations report that their technology is extremely effective at helping them achieve their goals.

Our Implementation Process

01. Solution Design

 

At Set2Close, our implementation begins with a Discovery and Design phase, where we engage with your key stakeholders to gain a deep understanding of your business and objectives for your HubSpot CRM. We validate your requirements, identify any system limitations, and craft tailored solutions or workarounds to ensure your goals are achievable. This approach lays a solid foundation for seamless integration and long-term success. Then we build a gantt chart showing your project timeline and deliverables. 

02. Account Setup

 

After Solutions Design, you’ll be equipped with a RevOps expert project team who are experienced in a wide variety of migrations and implementations. They will help you with the initial set up of HubSpot, ensuring that you don’t miss any important settings or features along the way. Your account setup includes:

 

profiles

Creating users & teams

Giving everyone the right access and permissions

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Adding account defaults

Including brand colors, logos, and company info

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Setting up your domains

For web hosting and email sending

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Ensuring Compliance

With GDPR, CAN-SPAM, and data privacy regulations

03. Custom Data Setup/Migration

 

HubSpot’s default data structure of contacts, companies, and deals is not one-size fits all. Luckily, HubSpot allows us to do so much more. We will ensure that any data that you need to bring over, has a home in HubSpot. Your data migration may include: 

 

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Custom properties

To keep track of business critical information that doesn’t fit in default properties

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Custom objects

Like memberships, products, subscriptions, events, and more.

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Associations

To show relationships between objects, and label those relationships

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Funnel stages

To reflect the different stages your customers flow through during the buying process

Data Dangers!

45% of HubSpot users report that data migration was their top challenge during implementation.

04. Integration

 

When you have a large tech stack, it is critical that your data flows seamlessly from one platform to another. We will ensure that all of your systems are connected and that you can use synced data in your marketing.

 

Social & ad accounts

To track your organic and paid promotional activity

External CRM

Like Salesforce, if you don’t use HubSpot’s CRM

Analytics

Like Google Analytics or a BI tool

Custom Integrations

We can develop an integration for any platform, including your products

05. Asset Building/Migration

 

Our team will create new assets that empower your team and/or review your existing assets and re-create them using your new set of tools.

We will help you migrate:

 

mail

Emails

And email templates so you can create new branded communications

news

Landing pages & forms

With re-directs from the old pages so you don't lose traffic

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Active & Static List

So you can segment your audience the way you want to

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Workflows

To ensure nothing falls through the cracks with automated processes

06. Custom Reporting

 

If you can’t measure something, you can’t improve it. We will build custom reports and dashboards that will keep your team informed and show progress toward your goals. 

 

Attribution

To connect marketing activities to revenue and conversions

Funnels

To show progress and conversion rates through contact or deal stages

Customer Journey

To analyze touchpoints during the customer experience

Cross-object

To create complex reporting combining sets of data

07. Training & Enablement

 

Ensuring your team fully understands the capabilities and operation of a new platform is essential to achieving success. At Set2Close, we’re committed to not only setting up systems tailored to your needs but also to providing a thorough walkthrough of every feature and function. We guide you through what we’ve implemented, explain how it all works, and set clear expectations, empowering your team to leverage the tools for maximum impact​​​.

 

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Expert trainers

Who are aligned with your goals and available to you throughout the project

profiles

Specialized sessions

For your user-groups, so they get relevant training based on their roles

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Hands-on exercises

Designed to let your team practice what they will be doing in the system

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Documentation

Provided for your team to reference and for onboarding new employees

Let us know if you’d like more specific details about how it works!

Get started on the path to unchartered revenue in three easy steps

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Book a Discovery Call

Discover how we can deliver supercharged results for your company.

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Sales Audit

Get a free look under the hood of your organization from world class experts with zero obligation.

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Proposal

Our team will craft a step by step outline that will propel you towards your business goals.

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