We’re proud to announce that Set2Close.io is officially a Certified B Corporation joining a global community of businesses committed to using their work as a force for good.
This milestone reflects not only how we operate as a business, but also what we believe in: that profitability and purpose should go hand in hand.
Why We Became a B Corp
The decision to pursue B Corp certification came from a place of intention.
At Set2Close, we help growing companies scale sustainably by optimizing their revenue operations (RevOps) but we always knew that how we grow matters just as much as how much. We believe in transparency, equity, and long-term value creation over short-term wins. B Corp certification gave us a framework to measure that commitment.
It’s one thing to claim you operate ethically, but B Corp gave us the opportunity to prove it.
What Values Drive Our Business
The core values behind our work are simple but powerful:
- Integrity: We say what we mean and do what we say.
- Collaboration: We believe the best growth happens when teams work together, not in silos.
- Accountability: Our results are driven by data, clarity, and honest feedback loops.
- Impact: Whether it’s our clients, our team, or our community, we aim to create positive change through everything we do.
These values guide every decision from who we hire to how we deliver client outcomes.
Key Challenges and Lessons from the Certification Process
Getting certified was no small feat. The B Impact Assessment asked us to dig deep into our operations, governance, environmental practices, and social impact.
Here’s what we learned:
- Documentation matters. We had to make many of our internal practices explicit, measurable, and verifiable. This exercise alone made us a better business.
- Progress > Perfection. You don’t have to be perfect but you do have to be committed to improving.
- Purpose must be embedded, not just advertised. Your mission has to show up in your hiring, training, client delivery, and leadership decisions.
In short, the process challenged us to grow into an even more mission-aligned version of ourselves.
Our B Impact Score
We’re excited to share that Set2Close earned a verified B Impact Score of 120 across five key categories: Governance, Workers, Community, Environment, and Customers.
You can view our public B Corp profile here: View Set2Close on B Lab Directory
Our Pledge to Continuous Improvement
Becoming a B Corp isn’t a badge it’s a journey.
We’re now committed to re-certifying every three years and improving our score along the way. That means deeper accountability, more intentional partnerships, and continued reflection on how our work impacts the world around us.
What Comes Next?
In the coming months, you’ll see us:
- Launching new resources for ethical revenue growth
- Collaborating with other B Corps
- Hosting webinars and community sessions
- Investing even more into our team culture and client relationships
We believe revenue growth and responsibility don’t have to be at odds and we’re here to prove it.
Ready to work with a B Corp-certified RevOps partner?
Let’s talk about what’s holding your revenue team back and how we can fix it, together.
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