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Introduction to Sales Hub

HubSpot's Sales Hub is the cornerstone of your sales team's success—a powerful Sales Engagement and CRM platform designed to drive business growth.

When implemented correctly and maintained with care, Sales Hub becomes the catalyst that propels your sales team to new heights, enabling them to achieve their goals with precision and efficiency.

However, a poorly configured Sales Hub can act as a roadblock, disrupting workflows, hindering customer connections, and costing valuable deals. That’s why partnering with an expert like Set2Close is essential. As specialists in HubSpot, we’ll ensure your Sales Hub is tailored to your unique business needs, transforming it into a seamless engine for scalable growth and success.

Migrating from another platform? 

Check out our guides on migrating from Salesforce, Pipedrive and Microsoft Dynamics

Onboarding versus Implementation

At Set2Close, onboarding is about getting you started with HubSpot’s standard, out-of-the-box features and providing basic training to help you navigate the software.

Implementation, however, is where the real magic happens. We tailor HubSpot to your business’s unique needs—creating custom properties, objects, sales automations, and workflows designed to align with how your business operates.

The difference? Onboarding sets the stage, but implementation propels you forward. Instead of spending months—or even years—trying to configure a new, unfamiliar system, you hit the ground running with a fully customized solution, expertly built to drive results from day one.

Effective technology starts with implementation.

80% of marketing and sales professionals that had smooth implementations report that their technology is extremely effective at helping them achieve their goals.

Our Implementation Process

01. Solution Design

 

At Set2Close, every implementation begins with an in-depth discovery and design phase. We collaborate closely with your key stakeholders to gain a clear understanding of your business goals and the specific needs for your HubSpot instance. From there, we validate what’s achievable, transparently address any limitations, and craft smart workarounds to ensure your system is optimized for success.

02. Account Setup

 

Following the Solutions Design phase, you'll be supported by an expert project team skilled in diverse migrations and implementations. They bring deep expertise in both the system you're transitioning from and the powerful capabilities of HubSpot. Our team ensures a seamless setup, guiding you step-by-step to activate key features and settings, so nothing critical is overlooked as you build a foundation for success.

Your account setup includes:

 

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Creating users & teams

Giving everyone the right access and permissions

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Configuring your sales pipelines

Including stages and required fields

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Migrating and auditing sales collateral

For sequences, documents, and quotes

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Calendar and email integrations

For automated activity capture and two-click meeting scheduling

03. Custom Data Setup/Migration

 

HubSpot’s default data structure of contacts, companies, and deals is not one-size fits all. Luckily, HubSpot allows us to do so much more. We will ensure that any data that you need to bring over, has a home in HubSpot.

Your data migration may include: 

 

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Custom properties

To keep track of business critical information that doesn’t fit in default properties

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Custom objects

Like memberships, products, subscriptions, events, and more.

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Associations

To show relationships between objects, and label those relationships

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Funnel stages

To reflect the different stages your customers flow through during the buying process

Data Dangers!

45% of HubSpot users report that data migration was their top challenge during implementation.

04. Integration

 

When you have a large tech stack, it is critical that your data flows from one platform to another. We will ensure that all of your systems are connected and that you can use synced data in your marketing.

 

Document creation & eSignature

Streamline your sales process with ease—send proposals, secure signatures, and automate every step.

ERP or payments platform

Like NetSuite, Sage, QuickBooks, or Stripe.

CPQ or inventory management

We can help you select the best platform for your needs and integrate it seamlessly with HubSpot.

Custom integrations

We can develop an integration for any platform, including your own in house software.

05. Contact, Company, Deal and Activity Migration

 

Before migrating your data to a new CRM platform, our team will conduct a thorough audit of your existing data model, assess data integrity, and evaluate how fields are utilized in your current system. This ensures your new CRM is seamlessly populated, optimized, and ready to drive success from day one.

We will help you migrate:

 

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Contacts

Their fields, relationships, and statuses

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Companies

Complete with type categorization, lifecycle, and relationships

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Deals

Make the cutover without losing a beat, and retain legacy performance data wherever possible.

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Activities

Don't lose context on launch by migrating over historical activities and ensuring you retain your communication history.

06. Reporting & Dashboarding

 

A primary goal of CRM projects is getting visibility into your sales team’s performance. We will help you configure executive, management, and rep level dashboards to provide insight, accountability, and performance throughout your sales process. 

 

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Sales funnel conversion analytics

This helps you know where your sales process is working, and where it might need some improvement.

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Sales activity

Show top of funnel activity by each rep and team

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Lead response time

To assess if handoffs are being missed, and which reps are best at working new leads

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Deals created by source

To understand where your marketing and pre sales teams can yield the most fruit

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Custom reporting

HubSpot has robust reporting functionality, and we can help you visualize the data in your CRM to equip you to make better decisions regardless of your needs.

07. Training & Enablement

 

Empowering your team to master your new platform is key to unlocking its full potential. At Set2Close, we take the time to walk you through every setup, clarify expectations, and demonstrate exactly how everything operates. Our goal is to not only make your team comfortable with their new tools but also to equip them with the confidence and expertise to sustain and scale your success as you grow.

 

Expert trainers

Who are aligned with your goals and available to you throughout the project

Train the trainer sessions

To help your team members become HubSpot capable and drive internal centers of excellence

End user sessions

For your user-groups, so they get relevant training based on their roles

Hands-on exercises

Designed to let your team practice what they will be doing in the system

Let us know if you’d like more specific details about how it works!

Get started on the path to unchartered revenue in three easy steps

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Book a Discovery Call

Discover how we can deliver supercharged results for your company.

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Sales Audit

Get a free look under the hood of your organization from world class experts with zero obligation.

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Proposal

Our team will craft a step by step outline that will propel you towards your business goals.

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