Dingus & Zazzy | 50% Increase in Lead to Conversion Ratio

Name

Dingus & Zazzy

Industry

Creative Marketing Agency

Services

CRM Development
Sales Team Recruitment
Sales Team Coaching
Strategy & Process

Location

Edmonton, Alberta, Canada

The Challenge

Lack of Sales Structure

Inefficient Lead Qualification

Low Meeting Show Up Rates

Unclear Path To Sales Growth

Dingus and Zazzy were in need of a formalized sales structure. Their sales team needed formal processes and SLAs in place to increase team effectiveness and efficiency.

The Results

+50%

Increase in Lead To Conversion Ratio

3x

Increase In Monthly Acquisition Revenue

+40%

Increase In Meeting Show Up Rates

The Solution that Increased Conversion By 50%

Step 1:

1. Road Map To Growth

We performed a detailed audit and analysis of D&Z's current sales process in order to develop a sales playbook that highlighted the road forward to hit new levels of revenue growth.

Step 2:

2. CRM Automation Integration

We developed an in depth 20 page sales playbook that addressed the need for structure. This book highlighted the exact sales processes needed to effectively train their current and future team.

Step 3:

3. Meeting & Calendar Systems

Prior to starting with us D&Z averaged a 30% meeting show up rate. Our team implemented automated meeting reminders, automated rescheduling features, and other templates to increase to rates above 70%.

Step 4: