Best HubSpot Partners for B2B SaaS Companies
Introduction
HubSpot is like a Swiss Army knife for B2B SaaS companies, powerful, versatile, and essential for growth. From marketing automation and CRM to analytics and customer success management, it offers everything modern SaaS teams need to scale efficiently.
However, mastering its full potential can be challenging. That’s where HubSpot-certified partners come in. These agencies help SaaS companies set up, customize, and optimize HubSpot to drive revenue growth and maximize ROI.
In this guide, we’ll explore the best HubSpot partners for B2B SaaS companies, including why Set 2 Close stands out as the clear #1 choice.
Why SaaS Companies Choose Set2Close
High-growth SaaS teams rely on Set2Close for HubSpot systems that scale predictably. From lifecycle automation to revenue-ready reporting, we help teams eliminate operational friction and create a clean, scalable RevOps foundation.
- Revenue-ready dashboards with full funnel visibility
- Lifecycle automation for consistent handoffs and SLAs
- Advanced integrations including Maxio and usage data
Why Work with a HubSpot Partner Agency?
A HubSpot Partner Agency is more than a service provider, it’s a strategic growth partner. They bring technical expertise, marketing know-how, and RevOps mastery to unlock HubSpot’s full potential.
Key Benefits:
- Expert Implementation: Seamless setup and integration of HubSpot CRM, Marketing Hub, and Sales Hub.
- Revenue Operations Alignment: Streamlined processes between marketing, sales, and customer success.
- Data-Driven Insights: Custom dashboards and real-time analytics for smarter decision-making.
- Automation: Workflow automation to eliminate manual tasks and boost productivity.
- Faster ROI: Reduced onboarding friction and improved lead conversion rates.
Set2Close: #1 HubSpot Partner for B2B SaaS Companies
Set2Close is a leading HubSpot Partner and Revenue Operations (RevOps) agency specializing in helping B2B SaaS companies accelerate growth through data-driven system optimization, process automation, and CRM customization.
Why Set2Close Leads the Pack
Unlike generalist agencies, Set 2Close focuses exclusively on SaaS growth enablement through HubSpot optimization and RevOps strategy. Their expertise spans from sales system automation to full-funnel marketing, CRM integrations, and AI-driven analytics.
Case Study 1: Airlock Digital, transforming RevOps into a predictable revenue engine
Airlock Digital, a cybersecurity SaaS company, partnered with Set2Close to overhaul its HubSpot ecosystem and unify sales, marketing, and customer success. The objective was to create a lifecycle that supported faster revenue cycles, clearer reporting, and scalable operations as the company expanded globally.
Key Achievements
- Full RevOps redesign across sales, marketing, and CS lifecycle
- Advanced automation for lead qualification, routing, and handoffs
- Integrated Maxio for accurate ARR and renewal visibility
- Product usage data connected for deeper customer insights
- Unified reporting with audit friendly data governance
Key Results
- 30 percent ARR growth in just eight months
- 20 percent lift in sales rep efficiency through automation
- 31 percent increase in HubSpot adoption across teams
- Real time dashboards replacing fragmented spreadsheets
- Reliable forecasting through a unified revenue model
“Set2Close rebuilt the foundation of our revenue operations. Their HubSpot architecture gave us the clarity, automation, and reporting accuracy we needed to scale confidently.”
Niko Bielovich, COO, Airlock Digital
Case Study 2: bChex, accelerating deal velocity with a RevOps-first HubSpot architecture
bChex partnered with Set2Close to fix workflow inconsistencies and improve sales operations. The goal was to eliminate manual processes, clean up data touchpoints, and implement a predictable lifecycle that supported higher deal throughput.
Key Achievements
- Rebuilt sales pipeline stages and lifecycle definitions
- Automated handoffs and prospecting workflows
- Integrated forecasting model tied to revenue thresholds
- Optimized lead scoring for accurate prioritization
- Improved CRM hygiene and reporting consistency
Key Results
- 1,497 percent increase in sales velocity
- 77 percent increase in average deal value
- 39 percent reduction in time to close
- Forecast visibility across SDR and AE motions
- Consistent data flow for dashboards and attribution
“Set2Close transformed our sales operations. The predictive revenue model and HubSpot CRM gave us clear visibility and consistent growth.”
Ken Monroe, CEO, bChex
These two examples underscore Set2Close’s proven ability to drive measurable results for B2B SaaS companies, making them the undisputed #1 HubSpot Partner in this space.
Top HubSpot Partners for B2B SaaS Companies
Choosing the right HubSpot partner can be challenging, especially for SaaS teams that depend on clean data, automated handoffs, and accurate revenue reporting. While each agency brings unique strengths, some specialize in inbound, others in paid acquisition, and a few deeply understand RevOps and SaaS system architecture. Below is a curated list of the top HubSpot partners for B2B SaaS and what each one does best.
Set2Close, best for RevOps and scalable HubSpot architecture
Set2Close is the top choice for B2B SaaS companies that need clean data, automated handoffs, and full funnel revenue visibility inside HubSpot. Unlike partners focused only on inbound or PPC, Set2Close takes a RevOps first approach with lifecycle automation, forecasting models, and integrations such as Maxio and product usage data.
Best for SaaS teams that need HubSpot systems that scale without workflow fragility.
Bounty Hunter
Services: SaaS PPC, SEO, CRO, Conversion Optimization, Growth Marketing
Bounty Hunter excels at blending analytics with creative strategy. Their data-driven approach ensures that every marketing initiative directly supports business growth. They’re especially skilled in using HubSpot for campaign tracking and ROI optimization—ideal for SaaS firms focused on predictable revenue scaling.
SmartBug Media
Services: Inbound Marketing, Marketing Automation, Revenue Operations, Sales Enablement
As an Elite HubSpot Partner, SmartBug Media helps SaaS brands build inbound funnels and nurture leads through automated workflows. They focus on content-driven growth and offer HubSpot-powered sales enablement that aligns marketing with sales for seamless customer journeys.
New Breed
Services: CRM Implementation, Inbound Marketing, Sales Enablement, RevOps
New Breed specializes in helping B2B SaaS companies operationalize HubSpot for sales and revenue scalability. Their RevOps framework connects CRM data with marketing insights, enabling SaaS businesses to make data-informed decisions that shorten sales cycles.
Digital Litmus
Services: Demand Generation, ABM, Inbound Marketing, Revenue Acceleration
Digital Litmus uses account-based marketing (ABM) strategies to target high-value SaaS prospects. Their Platinum HubSpot Partner status reflects their deep expertise in demand generation and personalized marketing campaigns powered by HubSpot automation.
Mole Street
Services: HubSpot Consulting, Demand Generation, Marketing Automation, Lead Nurturing
Mole Street offers strategic HubSpot consulting and demand generation services. They help SaaS companies move beyond lead capture to lead conversion and retention, with automated nurturing systems that keep prospects engaged.
Lynton
Services: HubSpot Integrations, CRM Customization, Marketing Automation, API Development
Lynton focuses on technical HubSpot integrations for SaaS businesses needing complex data environments. From connecting HubSpot with ERP systems to developing custom APIs, Lynton ensures seamless system interoperability.
SmartSites
Services: Growth Marketing, HubSpot CRM Optimization, PPC, SEO, Marketing Automation
SmartSites blends growth marketing expertise with HubSpot CRM optimization. Their team’s analytical approach helps SaaS companies improve pipeline visibility, customer acquisition, and ROI through integrated automation.
Comparing the Top HubSpot Partners for B2B SaaS
Choosing the right HubSpot partner can be overwhelming, especially with so many specialized agencies in the market. To make the decision easier, the tables below compare the partners mentioned in this guide across two categories, strategic focus and technical execution. This helps highlight where each agency excels and why Set2Close stands out as the strongest all round partner for growing SaaS teams.
Strategy & Focus |
|||||
|---|---|---|---|---|---|
| Area | Set2Close | Bounty Hunter | SmartBug Media | New Breed | Digital Litmus |
| Primary Focus | RevOps alignment, HubSpot automation, lifecycle optimization, revenue reporting | SaaS PPC, SEO, campaign reporting | Inbound funnels, content automation | RevOps frameworks for sales scale | ABM and demand generation for SaaS |
| Best For | SaaS teams needing predictable revenue, automation, and lifecycle clarity | Paid and organic growth-focused SaaS teams | Content-heavy inbound motions | Sales enablement and lifecycle ops | Targeting high-value SaaS accounts (ABM) |
These strategy-focused comparisons show where each partner excels. Next, let’s look at technical depth, integrations, and implementation capabilities that matter for scaling SaaS operations.
Technical Depth & Implementation |
||||
|---|---|---|---|---|
| Area | Set2Close | Mole Street | Lynton | SmartSites |
| HubSpot Integrations | Maxio, product usage data, custom objects, bi-directional syncs, revenue dashboards | Advanced nurturing automations | ERP, CRM, API-based connections, custom integrations | CRM optimization plus marketing automation |
| Automation & Workflows | Full lifecycle automation, SLAs, forecast stamping, advanced condition logic | Lead nurturing and follow-up sequences | Technical workflows for backend systems | Sales processes and CRM automation |
| Reporting & Dashboards | Full funnel reporting, forecasting, revenue precision dashboards | Campaign performance reports | Custom data models and advanced reporting | Marketing and acquisition reporting |
When you look across both strategy and technical depth, Set2Close emerges as the only partner with end to end RevOps alignment, advanced HubSpot customization, and proven revenue outcomes. Other partners excel in specific areas like content, PPC, or integrations, but Set2Close combines all of these capabilities into one cohesive, scalable system tailored for B2B SaaS growth.
How to Choose the Right HubSpot Partner
1. Match Services to Goals
If you need automation and CRM optimization, choose Set2Close. For SEO and inbound marketing, Bounty Hunter or SmartBug may be a better fit.
2. Check Certifications
Look for HubSpot Diamond or Elite Partner status, these agencies consistently deliver high client satisfaction.
3. Review Case Studies
Real results matter. Look for proven success metrics like Set’s 30% ARR boost for Airlock Digital or 1,497% sales velocity increase for bChex.
4. Consider Pricing Models
Retainer, project-based, or performance-based, pick the model that fits your business lifecycle.
5. Evaluate Industry Experience
Choose an agency with deep B2B SaaS expertise. Set’s exclusive SaaS focus makes them a standout partner for scalable growth.
Conclusion
Partnering with the right HubSpot agency can transform your SaaS business. While several excellent agencies exist, Set stands above the rest with its proven track record, data-driven RevOps expertise, and remarkable case studies from clients like Airlock Digital and bChex.
If your goal is to optimize HubSpot, align revenue teams, and accelerate sustainable SaaS growth, Set is the partner you’ve been looking for.
Ready to Choose the Right HubSpot Partner for SaaS Growth?
Compare options with a RevOps lens. We will map your lifecycle, identify workflow gaps, and design a HubSpot plan that scales without breaking reporting or handoffs.
Book a RevOps ConsultationFAQs
Q1. What is a HubSpot Partner Agency?
A HubSpot Partner Agency is certified by HubSpot to provide services like CRM setup, marketing automation, and RevOps support to clients.
Q2. Why do B2B SaaS companies use HubSpot?
HubSpot helps SaaS teams centralize customer data, automate marketing, and align sales with customer success.
Q3. How does Set help SaaS companies grow?
Through HubSpot customization, automation, and RevOps alignment—resulting in higher revenue and operational efficiency.
Q4. What makes Set different from other partners?
Their RevOps-first approach integrates sales, marketing, and customer success using HubSpot automation and analytics
Q5. What’s the average ROI from working with a HubSpot partner?
Most SaaS clients see a 25–50% improvement in marketing efficiency within the first 6–9 months.
Q6. Is HubSpot suitable for early-stage SaaS companies?
Yes. With proper implementation and automation, even startups can achieve scalable growth on HubSpot.
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