Hypergen | 2X Closing Rate and 35% Increase in MRR

Name

Hypergen

Industry

Marketing Agency

Services

CRM Development
Sales Team Recruitment
Sales Team Coaching
Strategy & Process

Location

Sofia, Bulgaria

The Challenge

Executives Felt Spread Thin

Inconsistent Monthly Revenue

Low Meeting Rates

Lack of Sales Structure

Hypergen struggled with an inconsistent closing approach and lacked the time to follow through with prospects through the whole buyer process. They also struggled with setting formal sales processes and fully utilizing their CRM. Their executive team was leading the sales efforts which meant less time spent on other areas of the business.

Set 2 Close helped us recruit a true rock star Sales Person. With their sales process he managed to start closing on his own in a matter of weeks. Their continual coaching of our SDR has been critical to his success. After the sales process build-out and new hire it’s like we have 20 - 30 hours of extra time within our weeks. We feel confident in our foundation and are ready to scale.”

Alex

Co Founder @Hypergen

The Results

2X

Increase in Closing Rates

+35%

Increase In Monthly Re-occuring Revenue

+15%

Increase In The Baseline Offering

The Solution that Increased Monthly Revenue By $40,000

Step 1:

1. Strategy and process development

Hypergen was built in a scrappy and entrepreneurial fashion. Despite their growth this resulted in an lack of clarity in their target market and how to communicate to them. Our team executed market research, buyer persona development, key messaging and more to solidify the foundations we needed for a successful program.

Step 2:

2. Development

We developed an in depth 20 page sales playbook that addressed the need for structure. This book highlighted the exact sales processes needed to effectively train their current and future team.

Step 3:

3. Build Out

Hypergen was under utilizing their CRM to the point that it became a burden and liability. We developed automation, integration’s, and processes that streamlined their sales processes.

Step 4:

4. Recruitment

A streamlined sales process and built out CRM technology is worthless without talented people working within them. We recruited, trained and coached a SDR team from scratch.