Step 1:
Hypergen was built in a scrappy and entrepreneurial fashion. Despite their growth this resulted in an lack of clarity in their target market and how to communicate to them. Our team executed market research, buyer persona development, key messaging and more to solidify the foundations we needed for a successful program.
Step 2:
We developed an in depth 20 page sales playbook that addressed the need for structure. This book highlighted the exact sales processes needed to effectively train their current and future team.
Step 3:
Hypergen was under utilizing their CRM to the point that it became a burden and liability. We developed automation, integration’s, and processes that streamlined their sales processes.
Step 4:
A streamlined sales process and built out CRM technology is worthless without talented people working within them. We recruited, trained and coached a SDR team from scratch.