Novamen Sales System Build Out
Novamen is a leading chemical manufacturer and distribution company with the intention of offering products and services to industrial clients that go beyond those of traditional chemical companies.
They have built a legacy business that provides industry-leading products with industry leading customer service. All of the perfect ingredients to scale all that was missing was a modern sales strategy and structure.
S2C integrated with Novamen’s team for over a year and continue to partner together. During our time working together we focused on the development of sales structure, developing their CRM, recruiting new employees & coaching existing sales people on how to effectively utilize the new strategy as well as how to improve their overall sales skills.
The client struggled with the sales structure which resulted in inefficient decision making. The CRM wasn’t used on a consistent basis or to it’s full effectiveness. Novamen didn’t have a sales manager in place to provide guidance, train & ensure their employees were in the appropriate positions that match their strengths.
• Outdated & inefficient sales program
• Struggled with a clear strategy for growth
• The sales team didn’t have a clear understanding of their different buyer personas
• Lacked the expertise to effectively train new and existing sales staff
• Crm with no engagement/lack of functionality
The Road To Results
1. Research & Strategy
We developed a range of
documents around their target
market to find key findings that allowed us to develop the
the foundation of their sales strategy.
2. Sales Process & Playbook Development
The development of a detailed
document/strategy that outlines the details of the entire sales process for consistent training in
all current and future sales staff.
3.Sales Management & Team Coaching
S2C’s sales executives spent
weekly time with Novamen’s
sales team to add support in the new process, CRM, refine sales skills & discuss further business development opportunities.
4. CRM Development
A modern CRM process was
developed. A fully integrated
sytem that provided integrations across contact communications, lead flow, lead nurturing & live data reporting.