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The Modern B2B Buyer Has Changed & Is The Reason Why Your Business Is Suffering

Customer behavior online has changed at an unpredictably fast pace in the last few years. With the abundance of information available online the modern buyer is no longer dependent on sales person’s knowledge to make a purchasing decision.  According to McKinsey’s October 2020 report, they stated that 70 to 80% of B2B decision-makers preferred digital …

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